Trusted by founders
From £0 to £10M ARR & Successful Exit
From $0 to $1M ARR (founding growth phase)
Helping portfolio companies find early sales traction
From idea to first paying customer
You’re getting meetings. Prospects seem interested. They ask good questions. Then they disappear and you’re left replaying the call, wondering what went wrong.
The problem is rarely your product. It’s the structure of the sales conversation. Tiny gaps in messaging, unclear value, or missed buying signals can turn a warm prospect cold in seconds. And when every call feels different, you never know what to fix.
Once you can see what buyers actually heard, where you lost them, and what they needed to hear next, you can fix it fast.
The Founder's Gap:
90-Min Deal Clinic:
Deep-dive into your real pipeline and active deals.
Call Reviews:
I watch your recordings and find exactly where you lost the prospect.
WhatsApp SOS:
Direct access to me when a deal is on the line.
Custom Playbooks:
Proven scripts and frameworks for ICP & Outbound.
£1,000/month. Cancel anytime. This isn’t a course. It’s a working partnership.
Shilin Chen
CEO SmartClaim
“I’m an introvert who grew up in China where sales isn’t taught. I came into calls insecure and terrified. Seven months with Richard changed everything. I grew ARR 4x and closed enterprise deals I never thought possible. Richard has this natural gravity when he sells, I knew immediately that’s what I needed to learn. His sessions push me hard, but I finish each one feeling like I’ve upgraded my operating system. The confidence I’ve built goes beyond sales;I’m a stronger founder and person. I’ve recommended him to five other founders.”
Michael Vorndran
CEO & Founder at TP Accurate
“Richard helped us during TP Accurate’s early days when we were figuring out product-market fit with enterprise clients. He sharpened our positioning, helped structure our pricing approach, and made valuable introductions. His perspective as an exited founder was practical and grounded and he understood what actually mattered at our stage”
Clare Knight
CEO & Founder, DA-X
“Richard brought structure and confidence to me as a founder doing sales for the first time. His coaching helped me navigate early outreach and position DA-X credibly with major prospects. Through his guidance, I was able to create the pivotal enterprise opportunity that elevated our profile and initiated acquisition discussions. That process ultimately led to me being hired as MD by the organisation exploring the deal. Richard’s support played a key role during that defining period.”
Fiona Finucane
CEO & Founder, finperiti
Limited Capacity:
I work with a maximum of 20 founders at any time. When I'm at capacity, the waitlist opens.
Founder. Seller. Coach.
In 2009, I started ARKK from my kitchen table with no sales training, no playbook, and no idea what I was doing. I had to figure it out. Cold calls, awkward demos, pricing I made up on the spot. I got it wrong more times than I got it right.
But I kept going. I learned how to read a room, how to recover from a terrible opening, how to get a prospect to call me back when everyone else was being ignored. My chairman used to say I had a “magic telephone.” What I actually had was a system I built through trial and error, deal by deal.
Over 12 years I grew ARKK to £10M ARR, built a team of 100 people, and sold the business in 2021. I sold into CFOs, COOs, fund administrators, and regulated firms who had every reason to say no.
Now I teach founders how to do the same thing. Not the theory. The real thing. The version of sales that works when you’re under pressure, your product isn’t perfect, and you need revenue to survive.
I’m a past President of Entrepreneurs’ Organisation UK. I work with a small number of founders at a time because that’s the only way this works properly.
You get one 90-minute deep dive session each month, ongoing WhatsApp support for questions and feedback, and dedicated prep time where I review your calls, messaging, and pipeline before we meet. Everything is focused on helping you close more deals, with no filler.
Yes. My coaching is not theoretical. It is direct, focused, and immediately actionable. Most founders see clarity in the first session because we go straight into real calls, real deals, and real conversations. The WhatsApp support fills the gaps between monthly sessions so you’re never stuck.
You can message me throughout the month with questions, deal screenshots, call summaries, objections you received, or draft outreach. I reply with guidance, voice notes, or rewrites. It keeps your momentum high and stops deals slipping through cracks.
Absolutely. My entire system is designed for founders with zero sales experience. You get clear frameworks, simple language, direct scripts, and personalised coaching that builds confidence, fast.
Most founders feel a shift in confidence within the first session (!) and start seeing real deal movement within a few weeks. The combination of live support plus monthly deep dives creates fast, compounding improvements.
If you need more sessions or a deeper engagement, we can discuss a separate private advisory option. The monthly package is structured for committed founders who can execute quickly and independently with expert guidance.
That’s fine. I specialise in honest pre-product selling. You will learn how to sell early in a way that builds trust without exaggerating or making promises you cannot deliver.